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Although scott, an african american, was more qualified than bernardo, a hispanic american, bernardo was hired instead of scott because the owner believed that hispanic americans are better workers than african americans. denying scott the job is an example of:

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This is an example of discrimination.

Discrimination refers to unequal or unfair treatment or behavior towards individuals belonging to a certain race, gender or social group. Discrimination typically stems from prejudices- unfounded and often untrue negative generalizations and beliefs about individuals belonging to a certain group, social class, race or gender. 

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