There are five steps involved in segmenting and targeting a market. what should a marketer do once he or she has grouped both potential buyers and products to be sold
The market segmentation includes aggregation of potential buyers into groups that have common needs and will respond similarly to a marketing action. Once a marketer has grouped both potential buyers and products to be sold he or she should develop a market-product grid and estimate size of markets. The market-product grid is a framework relating the segments of a market to products or marketing actions of the firm.
