As vice president for sales and marketing, Carole conducts a survey asking customers their impressions of the product offering, the quality of the product, and their level of customer satisfaction. Carole can use the survey results to:
Carole can use the information gathered by the survey in order to see what the potential customers are thinking about the product. This will allow Carole to decide whether or not changes need to be made to the product in order to increase the overall positive feedback and at the same time increase sales for that product. The more potential customers feel positively towards the product the more individuals will actually purchase it.
