Answer:
Bench-marking
Explanation:
Benchmarking is the process that works for comparing the products, services, etc by the other companies who are dealing with the same type of business that refers to the best in the industry or performing superior performance.
It could be done either by the cost, quality, time, quantity, etc
The aim of doing this process is to gain the competitive advantage so that they get to know their strength, weakness, opportunities, and threats
